3 Reasons to Leave Your Startup Marketing Job
By: Carli Evilsizer | February 13, 2018
Working at a startups is a lot of hard work and sometimes very stressful, especially when you work in marketing at a startup. Startups often have trouble planning and setting strategies which makes the job of marketing a startup very difficult. So when do you know when it’s time to leave your marketing job at a startup? People who are drawn to startups are often very entrepreneurial themselves but as a marketing professional we are often searching for a stimulating role where we can really help make a difference. So how do you know when it’s time to move on from your startup marketing job for a more stable role or to begin your own venture?
1) You Don’t Find Your Work Challenging
When you find yourself feeling comfortable in your day-to-day work it can be easy to just relax and enjoy the easy work for a bit. But as marketers, we love to feel challenged! When you no longer need to think to do your job or you aren’t getting to exercise your creative muscles it’s time to leave your job and look for a new marketing job where you will feel challenged and continue building your skill sets.
“I have been a marketing professional for several years and the main reason I see people leaving, including myself, is when as an marketer you don't feel challenged. The greatness of marketing is coming up with strategies and use creativity. If you feel restricted or that you reach your limit within your role or company...it is time to move on. Furthermore, your creativity and expertise gets better when changing role as a new environment and network of people is a great stimuli.”
2) You Are Ready To Work For Yourself
Have you always considered working for yourself? Or maybe you are just ready for better work life balance which is almost impossible when you working for a startup. You chose to work at a startup and likely have thrived in an entrepreneurial environment so once you’ve built up the skills it might just be time to make the leap and work for yourself!
“I have worked in several ‘Marketing Assistant’ roles making money for other people in independent businesses with limited or slow growth opportunities. There comes a time where you realise that to find a good work life balance, you have to take a leap of faith in yourself. I knew I was ready when I started giving network peers free advice and realized that I had subconsciously learned more throughout my career than I thought I had. Now they pay me for their advice and I will never look back.”
-Aimee Blakemore, Aimee Blakemore Creative
3) The Startup Doesn’t Value Marketing
Unfortunately, working in marketing at a startup can be a very hard experience. Startups often have very small budgets and they can have a hard time justifying spending the money on marketing. If your startup doesn’t have the money for marketing or they don’t see the value in the work you are doing, it is definitely time to move on. If you still want to work at a startup, maybe look into a later stage startup that will have designated marketing budgets. You could also look into marketing roles at a consumer goods startup over a tech startup as most of their budgets are often set aside for engineering.
“Working at a startups can be a more volatile experience, it is what we sign up for, so we need to be ready to work through some bumpy moments. What any startup professional needs to watch out for is fundamental shifts in management team or the vision of the company that no longer aligns with your professional goals. For marketing professionals in particular, you have to look at the operational focus of your organization. Early stage startups might get traction by hyper-focusing on sales, product development, or engineering but then not know how to incorporate a marketing team as they grow. If your company doesn't fundamentally value the function of marketing and are not open to learning how to incorporate marketing into their formula, then you should probably look for other opportunities.”
-Erik Fabian, Founder of Upright Brand
“I left a previous startup marketing job because the time was not right. They needed to use the limited budget in setting up distribution channel. So for marketing, we had to try for free activities. There is only so much free marketing one can do. After a point, to scale up, you need marketing budget. Which the startup was going to get after a little while, once distribution was smoothly set up.”
-Jinal Shah If I Were Marketing