MEDYA Launches To Make Public Relations Affordable for Startups
By: Carli Evilsizer | May 29, 2018
Every startup wants PR but most startups have trouble getting PR. Typically startups don’t have the budget to hire a PR agency or a freelancer so they try to do PR themselves and struggle to get the interest of the press. Unfortunately, PR can be critical to a new startup’s success, so how can startups secure press on a small budget?
Typically, PR agencies will charge anywhere from $10-$50K a month with a 3-6 month minimum contract for PR services which is obviously out of many startup’s budget. Luckily for startups and anyone looking for affordable PR help, this week publicists Zack Teperman and Jenna Guarneri launched MEDYA, a new platform connecting startups with publicists to offer affordable PR options for companies with smaller budgets.
Sometimes a startup is just looking for one article to go live to help get the ball rolling. MEDYA allows startups to enter their budget and their request, then an experienced publicist will accept the job. The best part for startups on a small budget? MEDYA offers a full money back guarantee with startups only being charged if the publicist secures a placement.
Keep reading to learn more about the inspiration behind MEDYA, how it works and Zack and Jenna’s PR advice for startups.
How MEDYA is Making Public Relations Affordable for Startups
MEDYA's easy interface allows anyone to quickly set up their own publicity campaign to get exposure they need, whether it be in a newspaper, magazine, TV report, radio interview, online article or even via a celebrity on a red carpet event. After you upload what you want with the budget you have, MEDYA's fully vetted team of some of the top PR professionals and journalists/producers working at various media outlets globally will get you the coverage you seek in approximately fourteen days of acceptance, with a full money-back guarantee if the placement isn't completed.
CEO of JMG Public Relations & Co-Founder of MEDYA
Jenna Guarneri is the CEO of JMG Public Relations and and co-founder of the MEDYA platform. JMGPR is an award winning full-service public relations firm specializing in the promotion of both startup and established brands. At the cusp of pop culture and the New York City social scene, Jenna is a well-sought out publicist known for building and establishing brands
President of ZTPR & Co-Founder of MEDYA
Zack Teperman is the President of ZTPR, author of the best selling book, Cut The Bull$hit and co-founder of the MEDYA platform. Originally from Toronto, Canada, and now based in Los Angeles, California, Zack is a former on-air radio disc jockey, who worked across the country from Miami to Yellowknife to Toronto at such stations as the Fan 590, KISS FM, Y100, and Mix100. After leaving radio, Zack focused his expertise on public relations, helping lead many Canadian and American high-profile PR campaigns for fortune 500 companies, start-up/lifestyle brands, and celebrity talent.
1. What is MEDYA?
Jenna: The MEDYA platform is the new and easy way to generate a buzz about your product, service or yourself at whatever budget you set forth.
2. What was the inspiration behind MEDYA?
Zack: Not everyone can afford to hire a PR or marketing firm to promote themselves or service/business, and so we wanted to create a platform where anyone can set their own budget and get the media they seek without having to hire a firm on retainer for thousands and thousands of dollars. Also, sometimes an entire media campaign is not needed and somebody may just want a one-off placement in a local newspaper or magazine, and so MEDYA lets people get the results they seek right away.
3. Who can use MEDYA?
Jenna: Really anyone or any type of company. It can be a tech startup, real estate focused companies, or even individual brands such as actors, doctors, and lawyers.
4. How does it work?
Zack: The platform’s easy interface allows anyone to quickly set up their own publicity campaign to get exposure they need, whether it be in a newspaper, magazine, TV report, radio interview, online article or even via a celebrity on a red carpet event. After you upload what you want with the budget you have, MEDYA's fully vetted team of some of the top PR professionals and journalists/producers working at various media outlets globally will get you the coverage you seek in approximately fourteen days of acceptance, with a full money-back guarantee if the placement isn't completed.
5. Why is MEDYA perfect for small startups?
Jenna: Companies just starting out may not have a budget in place to hire a traditional PR firm for the standard 6 month retainer. Startups sometimes just want one or two specific media hits to generate a little buzz before they can bring in a full agency to handle their media on a daily basis.
6. What is a recommended PR budget for newly launched startups?
Zack: It really depends on the type of coverage they want. Generally, if you want something more mainstream that is going to target millions of people, the budget is of course going to need to be higher (not in all cases, but most). But if you are looking for something smaller, more local, even a budget of a couple hundred dollars will most likely work. A lot of factors go into the budget: type of product/service, coverage area, type of media needed, etc.... We invite everyone to set whatever budget they want, and if nobody accepts, increase it bit by bit until someone bites!
7. Why should startups work with a publicist instead of trying to do PR themselves?
Jenna: Publicists are the gatekeepers to members of the media. A publicist has acquired skills with years of experience under their belt. They have the know how on how to properly strategize, manage, and execute the proper pitch. PR is all about relationships and it’s hard for someone trying to do PR for themselves to jump-in and properly navigate a successful campaign.
8. As a publicist, what is your best PR tip for startups?
Zack: Think outside of the box and try and get people to understand why they cannot live without your new service or product; "Education Made Simple" about what you are providing is key!
Affordable Startup Public Relations
Interested in learning more about MEDYA? Check out their website here.
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