How Shoperr Created a Platform to Help Influencers Make Money
By: Carli Evilsizer | January 3, 2018
With the rise of influencers, micro-influencers and even nano-influencers, (more on that later) it seems like there should be an increase of tools to help influencers make money. One such tool is Shoperr, a platform that allows anyone to open an online shop where they can easily recommend their go-to products with friends & followers and make money from their authentic product recommendations. Shoperr is especially useful for content creators, influencers, professionals, bloggers, and anyone with a solid follower-base that are either looking to enhance their earnings potential or simply create their first online shop.
Aviram Kadosh cofounded Shoperr to help influencers make money after struggling to locate products he saw in a video. Keep reading to learn how the platform works and Kadosh’s advice for startups interested in learning more about content and influencer marketing.
How Aviram Kadosh Co-Founded Shoperr
Shoperr is a platform that allows anyone to open an online shop, share and recommend their go-to products with friends & followers, and make money from authentic product recommendations. Shoperr provides a reliable solution for anyone looking to monetize their content online and protect their authenticity as creators. Shoperr’s mission is to place the creators in the front line and work on solutions to protect their authenticity as creators while granting them advanced monetization solutions.
CEO & Co-Founder
Aviram is a 32-year-old entrepreneur with passion for high social impact products. He has gained significant experience in the online-marketing arena, product management and administrative management and spends part of his time as a marketing consultant for several startups in various stages and fields.
He takes immense pleasure form working with the fantastic team at Shoperr and is also a musician. Before Shoperr, he co-founded Wehows.com, a how-to content sharing platform, where people can buy the equipment and materials needed to perform directly from the video page. He also co-founded Zoltura, a profitable affiliation and marketing company in Israel which is now operating worldwide.
1. What is Shoperr and how does it work?
Shoperr is a platform that allows anyone to open an online shop, share and recommend their go-to products with friends & followers, and make money from authentic product recommendations.
We provide a simple turn-key solution to build a personally designed online shop, within several minutes. Select the items you’d like to share from your favorite e-commerce sites, and collect a fee from each item sold.
Shoperr is especially useful for content creators, influencers, professionals, bloggers, and anyone with a solid follower-base that are either looking to enhance their earnings potential or simply create their first online shop. Shoperr provides a reliable solution for anyone looking to monetize their content online and protect their authenticity as creators.
Creativity is part of user success. They create a customizable shop with a unique personalized design and share their go-to products using a single link. Shoperr provides trackable links to your shop or single product selections which can be posted anywhere. Whether from Amazon, eBay, or other top retailers and brands, you can make a commission if someone buys a product using your link.
Shoperr also gives access to an easy-to-use dashboard with analytics, so you know exactly what’s happening in your shops. It allows you to track sales, top products, best shops, and much more.
2. What was the inspiration behind Shoperr?
The first inspiration was when I saw a YouTube video with my wife about a textile printing method using sun colors and we struggled for quite some time to locate the products we saw in the video because the creator never mentioned their names or where they could be purchased. I thought there must be an easier way to make this happen and create and incentive for all creators and professionals to do so. Which led us to establish the wehows “how to” platform which later became Shoperr.
Shoperr was built on the pillars of the Wehows technology (SLS- smart linking system) and is a creator platform that allows any user, in a matter of several minutes, to create a beautifully designed online shop. Shoperr shops can easily be shared to any piece of content across social networks, live streaming, Youtube videos, blogs, FB groups, etc. enabling creators and influencers to share their recommendations easily and get rewarded in return.
Shoperr helps creators, influencers, and publishers implement an easy-to-use strategy to monetize their assets and in a revolutionary way allows anyone without any prior knowledge and experience to recommend products and even create their own online shop in a few clicks.
The initial user feedback on the Shoperr creator platform has been incredible. The creativity and diversity of users applications surprised us from the get-go. Some of created shops of the equipment used in their daily routines, others promoting products they work as part of their professions. There are even those who created wish lists. Each promoting their shops across a variety of channels, content, blogs, Youtube, Facebook groups and instagram stories.
3. Why is influencer and content marketing so important right now?
Influencer and content marketing have become an integral part of the brand marketing landscape. Over the past decade digital media reach has expanded to coverage and surpassed traditional advertising mediums as a whole. Content platforms/apps have enabled brands to coexist with user generated content within the same space, expand their creative capacity, and drive higher awareness, engagement and penetration. Brands and businesses are willing to go through great lengths to establish awareness for their product/service to engage and influence prospective customers to adopt their brands over others. Multiple brand lift studies and supporting data from research institutes such as Nielsen and Kantar have shown the wide impact content marketing has on the lift in consumer consideration sets - hence leading to higher conversion rates and sales ROI.
The diversity in advertising mediums and development of the digital-ad space have enabled brands to shift their core business/marketing activities to employ direct-to-consumer strategies. Highly targeted campaigns, dynamic ads, and one-to-one communication methods (via advanced data management platforms and social media) have encouraged brands to develop a more personal connection with their users. In this respect, influencer marketing stands out, giving the marketer the ability to communicate on a deeper more personal level with their target audience, through the personalities and opinion leaders they follow and admire.
Content and influencer marketing in particular also contribute to the “authenticity” of the brand. Authenticity remains the highest value influencers and content creators and is also a valuable trait for the brands themselves, inherited from a wider user’s perception. Brand authenticity has a direct correlation to other critical brand health metrics, such as trust, reliability, trial readiness etc. All contributing to positive brand equity, essential for building a brand’s reputation and popularity over time. Brands committed to content marketing keeping authenticity in mind, undertaking a more honest, grounded approach in communication yield higher sales ROI.
4. So, what exactly is a nano-influencer?
Nano influencers have received multiple references over the past several months along with Micro influencers. Some leading publications have covered these segments, namely the NYT, Wired and Adweek. Definitions vary according to scale of subscribers and followers, but general consensus is that it Nano influencers are social media personalities with up to 10K followers and actively engaging in brand promotions & sponsorships.
Influencers with a more tightly niched follower base generally yield higher engagement/conversion rates in influencer campaigns and as a result the market tends to differentiate influencers by verticals and segments, based on the size of their follower base: Nano influencers (with up to ~10K followers) and Micros (up to ~300K) are more efficient in selling products in comparison to the Mega influencers (1M+ followers), looking at the number of sales per dollar spent.
5. How are content marketing and influencer marketing connected?
By definition, influencer marketing would fall under the broader category of content marketing as they naturally coincide taking into account the wider business-marketing goals of advertisers that exist across a variety of social media channels. In many cases, content and influencer marketing both focus on the same social channels. For example, on Instagram, brands can manage their featured page, upload weekly posts/videos/promotions. The audience following the brand is either exposed to the content organically or via a paid marketing campaign in their social feed. Some portions of this target audience might encounter a second wave promotion by some of their favorite Insta-bloggers and a personal recommendation.
Both marketing strategies compliment each other in reach, frequency and diversity in messaging, all crucial for a successful marketing campaign. Content and influencer marketing are primarily used to boost the consideration stage - within the framework of the standard marketing funnel: awareness, consideration, purchase - influencer/content activities tend to drive higher engagement with customers and speak to the “why” people use or like a certain product/service.
6. How are influencer campaigns different for large brands vs small startups?
The primary difference between smaller companies/startups and large brands begins with the marketing budget. Startups are generally limited by budget and scope require companies to focus on highly targeted campaigns, in an attempt to maximize their reach at the lowest cost possible and to place a higher value on engagement with their brand.
For smaller digital native brands influencer marketing can be extremely effective, when done right.
Given budget limitation startups would use a smaller, select group of influencers to create a buzz across specific targeted clusters or early adopters to spread the word about their product
They activite fewer campaigns based on product launches and more sensitive to business cycles
Instead of selecting a single mega influencers they will work with several Micro and Nano influencers, with smaller amount of followers
For larger companies and brands that have positive experience with influencer marketing, influencer campaigns will become part of their ongoing marketing initiatives and will be treated as a high priority touchpoint, like TV and social ads.
Larger brands have the resources to work with top tier influencers, with millions of + followers, in some cases charging between $20,000-50,000 for a single video post
Some brands like Reebok hire their own influencer marketing professionals to develop and sign influencers to become long standing brand ambassadors, even with exclusivity contracts
Others use the power of their brand to attract Nano and Micro influencers, knowing they have a higher impact and convert better - See the Adidas’ campaign to attract influencers
The methods and scope of influencer campaigns might be different but at the end of the day, the marketing goals of a small startup are similar to those of the large brand.
7. What elements are essential to creating strong influencer and content marketing strategies?
There are some basic marketing principles that remain the same across all content marketing strategies- the business identifies the core product value and defines the marketing message to appeal to different segments of its target audience.
Marketing goals are the same for influencer marketing campaigns as per other mediums:
Maximize reach and exposure of the copy for the target audience and prime prospects (e.g. opinion leaders/key segment) to build awareness
Offer a unique sales proposal to make the campaign even more impactful
Drive engagement with your potential customers as much as possible, either via social media channels or customer experience.
Achieving high and positive user engagement requires both creativity, authenticity and staying true to core brand values.
8. What impact do brands have on influencers, and how can Shoperr lead change across the influencer-brand economy?
At Shoperr, our product is centered around the impact brands might have on influencers and the content creators themselves. The relationship between brands and Influencers is complex, from both an activation perspective and how they mutually benefit each other… Influencers rely on brands to monetize their content and successful ones have the opportunity to engage in a variety of brand sponsorship deals. However, on the flip-side, this has a negative impact on their authenticity as creators and the perception of the their followers. Their activity with brands needs to be managed correctly otherwise they will gradually lose their follower-base.
We tried to nail down this critical issue and develop a solution that would enable brands to promote their products while protecting influencers’ authenticity. Shoperr’s platform is an incredible way for influencers to boost their revenue through authentic product recommendations, and gain access to a creative way to work with brands they support and best represent them. With Shoperr influencers can rely on a steady stream of income, by simply linking their shop to their videos, post descriptions, blogs and stories. They can balance between the amount of direct brand promotions and minimize the diversion form their original content. We believe that Shoperr’s solution will continue to give added value to content creators and their followers.
The influx of the influencer arena over the last few years has brought to life a staggering amount of online personas looking express themselves and share their unique voice. The need to diversify market segments, between Nano, Micro, and Mega influencers, the growth of influencer marketplaces, agencies and analytics platforms all show for the power of this industry that will continue to expand significantly.
For the Nano influencers coming onboard and Micro influencers looking to peak innovative solutions like Shoperr will become incredibly relevant. We see that our platform today is gaining a significant footprint in the Nano and Micro segments. Shoperr’s data mechanism is structured in such a way that allows us to point out which influencer/content creator is most effective in selling which product/brand. As we grow and our data expands this information will become highly valuable for brands who miss out on the Nano and Micro influencers, who tend to fly under the radar, and Shoperr is able to seek out those who have the highest potential in becoming leading brand ambassadors, giving both brand and influencers the opportunity to grow together.
Thanks Aviram for sharing Shoperr’s story!
And for any startups considering testing out influencer marketing, check out Aviram’s advice on the things you need to know before hosting an influencer marketing campaign and how brands and creators can maintain authenticity in their influencer marketing campaigns.
READ NEXT: Everything You Need to Know Before Launching Your Startup’s First Influencer Marketing Campaign