Former Google Analyst Launches Voice Tech Startup BingeWith
By: Carli Evilsizer | October 7, 2019
Have you ever saved an article to read later when you had the chance but then never got around to it? BingeWith is a new voice tech startup that provides an audio "play button" for any webpage so you can simply listen to any article. BingeWith was founded by former Google Analyst Alex Eremia with the mission to empower consumers with an alternative way to learn other than processing text visually. We chatted with Alex to learn more about about BingeWith’s launch, how companies can benefit from increased ‘readership’ with voice tech and how she has successfully implemented guerrilla marketing tactics to promote her new tech startup. Listen to our entire article using the BingeWith technology below.
Alex Eremia, Former Google Analyst, Launches New Voice Tech Startup, BingeWith
BingeWith provides an audio player "play button" for any webpage so consumers can digest content while not in front of a screen. Through voice they can easily listen to a webpage, PDF, eBook or online article. Using intelligent technology, BingeWith can locate which text on a page is relevant and disseminate it in a variety of tones and speeds.
CEO of BingeWith
Trained as a data analyst, Alex worked at Google Express where she was part of the team that created the first Google eCommerce experience for Google Home. An entrepreneur at heart, she most recently founded BingeWith to help everyday content writers match the prowess of Bloomberg by engaging their audience with insightful audio content. She originates from Romania and was raised in Toronto prior to moving to California in 2012.
1. Tell me a little about your background.
I’m Romanian and was raised in Toronto. In 2012, I moved to California and kick-start my career as a Data Analyst at Google. I worked on the Google Express team where we created one of the first eCommerce shopping experiences for Google Assistant. My time at Google prepared me to take the leap into entrepreneurship and I felt a calling to follow my passion for startups. I saw an opportunity in voice tech which is how BingeWith came to be.
2. So, what is BingeWith?
Think of us as an instant Spotify player for everything from your favorite blog, homework reading or news article. Our team’s passion and enthusiasm is circled around a common goal: to empower consumers with an alternative way to learn other than processing text visually.
3. When was BingeWith launched?
BingeWith was officially launched around November of 2018. Our user count is growing rapidly, the platform is integrated with a variety of Tier 1 blogs and publications. We consistently use feedback from customers and other sources to refine and improve the offering.
4. Who are BingeWith's target customers?
To name a few, BingeWith’s target customers include publishers, adtech brands, University professors and decision markers that calls the shots around what technology is implemented in classrooms. The exciting thing about voice is that it’s applicable to such a wide array of consumers in various verticals. Which means there is an opportunity for our customer demographic to broaden in the future. A good startup positions their marketing efforts and brand messaging around what resonates best with their target audience. We’ve also largely adopted this strategy. For example, choosing to invest time on campus at Stanford spreading the word about BingeWith, stemmed from the fact that university professors are part of a demographic we should be engaging with.
5. I hear you’ve used on-the-fly guerrilla marketing successfully... Tell me about that.
University professors are a core target customer base for us, so leveraging grassroots marketing tactics such as walking into college lecture halls and talking with professors is key. Oftentimes professors are the gatekeepers to having new technology implemented in classrooms. A few months ago, I visited Stanford’s campus handing out fliers and telling folks about our product. I shamelessly approached professors to educate them on BingeWith. In a world of ‘content cram’, students, teachers, employees and kids alike are pushed to absorb way too much content at once. The reality of what students are expected to stay on top of today is unrealistic. I found that professors also recognized this issue and were receptive to discussing solutions that helped set students up for success.
6. How does BingeWith’s voice technology help companies promote their content to readers?
Voice tech helps consumers increase productivity and retain more information down the road. We know how much work goes into creating content for a brand’s target audience - but frankly some folks just don’t have the bandwidth to read every article they see. BingeWith brings the unique value of voice technology and seamlessly integrates it into consumer’s everyday lives. Instead of ultimately ignoring multiple tabs you have open in your browser of articles or company thought leadership pieces you ‘hope to get around to reading’ - voice allows gives these brands another avenue to reach audiences. For example, on their morning commute or at work when they can’t be on their phone scrolling through content.
7. Can you share any advice for fellow female entrepreneurs to succeed?
I’d recommend female founders push themselves to travel, think outside the box and to stay open-minded on what ‘traditional marketing’ is. The world is moving away from traditional ad buys. View everywhere you go, and everyone you meet, as a potential opportunity and new way to market your brand. It’s no secret that female executives face challenges that men will never encounter. Always remember to never let anyone intimidate you, regardless of their accomplishments, character or demeanor. No one else can want it more than you. You can’t wait for someone to invite you to change an industry, so stop asking permission. Make a commitment to yourself and believe that big things can happen.