Content Marketing Tips From Outbrain

Photo by  Lyndsey Marie  on  Unsplash

Photo by Lyndsey Marie on Unsplash

By: Carli Evilsizer | May 2, 2018

When is the right time for startups to invest in content marketing? How can a startup execute a cost-effective content marketing strategy? What are some mistakes they should avoid? These are all common questions marketers ask when they are faced with creating a content marketing strategy at a startup. So we turned to Liraz Postan the Senior SEO and Content Manager at Outbrain for some tips! 


Content Marketing Tips From Outbrain




Outbrain is a premium discovery platform that helps connect marketers to their target audience through personalized recommendations on the world's leading publishers. They use proprietary interest and behavioral data to capture audience’s attention all the way to inspiring their next action.


1. Should startups invest in content marketing?

"When you start your own business, it is best for you to invest time on site, navigation and UX improvements. invest time on your micro-copy and make sure your conversion funnel is clear. After this is set and done, you need to start attracting your top of the funnel users through content marketing efforts. In 2018, you will need to decide which of the content marketing efforts are good for your niche and how to bets distribute it."

2. How can startups create an effective, cost-friendly content marketing strategy?

"Use free content creation tools (canva, crello etc.) and repurpose your content. Use an Ebook to create your next blog post, a blog post to create your next video, a video to create your next GIF etc." 

3. Are there any mistakes to avoid with content marketing for a startup?

"Set clear and measurable KPIs, test and always improve and think innovative. You need to identify your competitor's weakness and outsmart them."


Liraz Rahmin Postan

Liraz Postan

Senior SEO and Content Manager at Outbrain



If a startup has just launched or are still getting some of their basics set up, then it's probably best to wait on content marketing. Once your company is ready there are tons of free tools to help you execute a content marketing strategy for a startup. And finally, always remember to set measurable goals!

RELATED: 3 Steps to Create a Startup Content Marketing Strategy