3 Tips to Start a Side Hustle Blog

Photo by  Emma Matthews

Photo by Emma Matthews

Carli Evilsizer + Izzy Matias | September 17, 2019

If you love writing, chances are you’ve considered starting a side hustle blogging. But is it actually possible to make money from this? Once you have the idea here do you even start? We chatted with Izzy Matias, a professional blogger and creative entrepreneur about her 3 tips to starting a blog. Izzy helps content creators grow their blogs so “they can live their best lives and travel the world”. Izzy loves to write and started her first blog over a decade ago as a hobby. Once she realized that she could earn a passive income from blogging, she set out to find a way to turn her creative outlet into an actual business that would earn her money even when she was sleeping, or even better traveling. If you’ve ever wanted to get started blogging as a side hustle (that could turn into a real job someday!) keep reading for Izzy’s top 3 tips on how to start a blog.


Professional Blogger Shares 3 Easy Tips to Start Blogging as a Side Hustle

Izzy Matias Branderly Interview.jpg

Izzy Matias

 Izzy Matias is a blogger, creative entrepreneur and writer, who helps female bloggers build their blogs and creative businesses, so they can live on their own terms and travel. She blogs at https://www.izzymatias.com  and teaches a course on “How to Start a Creative Business Through Blogging.” 


1. Get Clear on Your Biz Goals

What is your driving force behind creating a blog? Is it because you want to express yourself or because you want to be able to make a business out of it? Do you see yourself going full-time with your blog? What sort of lifestyle would your blog allow you to create? Answering these questions will help you figure out the best way to build your blog and set it up. If you know your end goal, you’ll know what steps to take. For example, if you view your blog as a creative business, then you know you have to make your blog look professional and this means investing in a domain and getting cost efficient web hosting; as well as investing in the right tools that will help you grow your blog in the long term.

“If you know your end goal, you’ll know what steps to take.”

Even as early as when you start your blog, you have to think about how you will earn from it. Will you be selling online courses or a physical product? Will you be offering services or earn through affiliate marketing? Figure out why you want to blog and your end goal and work from there.

2. Study Your Community & Solve a Problem

Whether you blog because it’s your hobby or it’s your creative business, you want people to see your content. Before you create content and set up your blog, study your ideal reader—the person in your community who will love your blog with a passion and look forward to every content you put out. Who do you want to connect with? If you want to blog about fitness for women who have day jobs, you have to think of those people. What are their common struggles? Where can you find them online? What expressions or language do they speak, meaning do they vibe with a more formal tone or like that of a friend? This will help you in the way you structure and put out your content. You’ll be able to connect with them because you understand their struggles and you get them. 

Photo from Fulphil

Photo from Fulphil


3. Focus On One Small Task at a Time

There are many things you have to decide on when starting a blog that can leave you feeling overwhelmed and stuck. You’ll feel like there are just too many things to do that you don’t know where to start. What should you name your blog? Which hosting provider should you choose? Should you go with a free theme or a premium theme? Which social media accounts should you focus on? What type of posts do you need to produce to attract your community? Don’t overthink this. Create a brain dump of everything you need to do and break them down into smaller tasks. The worst thing you can do is to not do anything at all. Don’t let this feeling of overwhelm derail you from launching your blog. Just think of it this way: if you don’t like something later on, you can change it, whether that’s your domain name or your blog theme or even your niche!