3 Quick Tips to Grow a Social Following for a Startup
By: Carli Evilsizer | March 25, 2018
Startups need to move quickly! There are so many things that have to get done to launch a startup and keep it running smoothly so it might seem silly to waste time on social media. But not investing any time at all into social media would be a mistake for your startup. (More on that here.)
So how can a startup ensure they are spending their precious time wisely and grow their social followings quickly? Find out from Fabs Landa, Social Media Marketing Manager at PicMonkey.
Should Startups Invest Time in Social Media?
“The short answer is, yes. But here's the thing: don't try to be the master of the entire social universe. Define exactly what you want to get out of it, make a plan to get there, and follow that plan. Do that, and by the end you'll find that social success is truly within your reach.”
-Fabs Landa, Social Media Marketing Manager at PicMonkey
How to Gain a Social Following:
1. Define Your Goals
"The three most common goals are brand awareness, customer engagement, and sales conversions--choose the one(s) that make sense for your startup."
2. Choose Your Channels
"You don't need to hit every single one; instead, you need to focus on the right ones."
3. Develop Your Content
"Ensure your content is appropriate for the channel you're posting to, and keep it more or less consistent across channels."
Social Media Marketing Manager at PicMonkey
Startups don't have a ton of time to invest in social media but that doesn't mean it's not worth it! Get your social accounts set up and grow a following quickly using Fabs Landa, Social Media Marketing Manager at PicMonkey's quick tips to getting started on social media.